SaaS Product Management & Strategy

Module 1: Introduction to SaaS Product Management

• Role of a Product Manager in SaaS
• Key Differences Between Traditional and SaaS Product Management
• SaaS Product Lifecycle & Growth Metrics

Module 2: Understanding Market & Customer Needs

• Conducting Market Research & Competitive Analysis
• Defining Target Audience & User Personas
• Customer-Centric Product Development

Module 3: SaaS Product Development & UX Design

• Agile Development & MVP (Minimum Viable Product) Approach
• UI/UX Best Practices for SaaS Products
• User Onboarding & Engagement Strategies

Module 4: Pricing, Monetization & Revenue Models

• Subscription-Based Pricing (Freemium, Tiered, Usage-Based)
• Churn Reduction & Customer Retention Strategies
• Case Studies of Successful SaaS Revenue Models

Module 5: Growth Hacking & Customer Acquisition

• Performance Marketing & Lead Generation for SaaS
• Conversion Rate Optimization (CRO)
• Referral & Affiliate Programs in SaaS

Module 6: Data-Driven Decision Making

• Key SaaS Metrics (ARR, MRR, CAC, LTV, Churn Rate)
• Using Analytics & A/B Testing for Growth
• Product Iteration Based on Customer Feedback

Module 7: Scaling & Managing SaaS Products

• Expanding SaaS to Global Markets
• Managing Technical Debt & Scaling Infrastructure
• SaaS Security & Compliance Considerations

Module 8: Future of SaaS & Emerging Trends

• AI & Automation in SaaS
• Low-Code/No-Code Platforms for Product Development
• Innovations in Subscription & Licensing Models